About
Our company Classic Almund is a fast moving food business and started since 2001. We have a passion for serving Nigeria delicacies and displaying rich and assorted dishes of our various cultural heritage as well as pastries. Lagos has a large population and the need for food is mans` necessity which cannot be over emphasised.
Product and Services
Our products are mostly our daily Nigerian delicacy, such as; rice Jollof rice served with grilled chicken, yam and plantain porridge, noodles coquettes, shrimps and eggs fried rice, grilled and chips, grilled chicken, Sharwarma, pastries and drinks.
Market
The Company is located at Old Ojo road, Navy Town and has survived over the last 19 years. The location is a saturated environment with small businesses, schools, offices, hotels, churches and residentials. Recently however, due to the rising population and demand the market has become wider hence, the need to expand the business.
Marketing and Publicity
We use handbills, Flyers, Whatsapp, Instagram, newspaper advertisements to do our marketing and publicity. We also initiate promos from time to time. We are also planning on initiating special birthday cake deliveries.
Competition
We have a lot of competitors especially the bigger players around us but we keep our meal delicacies original and our customers close at heart. We have our customer care feedback rep who keeps tab on the daily needs and requests of our customers to ensure they are taken care of. We also have a feedback process to learn ways how to serve them better as well as improvement that we apply.
SWOT Analysis
Our Strengths are: we have strong human resource management, and good prices for our stuffs. Our Weaknesses include: we are hampered by finances. Opportunity: There are lots of opportunities in the fast food businesses because Nigeria is a developing country with a large population and still growing so does the need to feed Threats: the threat is that some customers prefer cheap and low quality and unsafe fast foods.
Reason For Applying_
Reason for applying for the finance is to expand the business outlet and increase capacity so as not to lose our brand dues to increased orders. Also starting another outlet will require procuring kitchen utensils and equipment and rental space. This will also require more online presence for wider outreach.
Staff and Management
Management runs the company with 7 labor and 3 management staff. Our company is headed by Tabitha Ejiaku. Ms. Ejiaku is a vigorous entrepreneur who specialises in marketing and customer care for over the last 20 years. She sets the target for her team and sources corporate orders. Mr. Tata Chukwuma is the general manager with a track record in business over the past 25yrs. He sets the bar and occasionally conducts training and capacity building to ensure the business brand is maintained.
Notes
With the introduction of the new norm, online services has become a great benefit for businesses in Nigeria and is now become our major tool for expansion and outreach.
